I'd never read the books.
Everywhere I turned...people were obsessed. Men, women, teens, co-workers, family, friends...everyone.
I figured it was similar to Lord of the Rings. And, I totally was not even interested in that. Thinking about it, I did like the Harry Potter movies (never read any of the books) but, I wouldn't say it was the best thing ever. Someone should have told me Twilight is a total "Dawn" movie.